Sarah K. - Copper Hammer Plumbing
+62 calls per month in 8 weeks
The problem
Two trucks, 240 five-star reviews, ranking 6th for 'plumber near me' in her own zip code. She was paying a marketing agency $1,400 a month for a glossy PDF nobody on her team read. Calls had stalled for three quarters.
The audit moment
Week one audit flagged 14 missing service categories, an 8-day average review reply lag, and no posts in 5 months. Hours had a special-hours gap for Memorial Day weekend that was still live.
What we shipped
- Backfilled 14 service categories in the first 48 hours
- Replied to 47 outstanding reviews in her voice, all within an hour of audit
- Posted 8 weekly updates covering emergency call-out, water heaters, repipes, and storm season
- Fixed the holiday hours and added recurring special-hours rules
- Uploaded 22 fresh job-site photos on a Tuesday/Friday cadence
The result
By week 8 the pin moved from rank 6 average to rank 2 across the 49-point grid. Phone went from 14 calls/week to 28 calls/week, with about 62 new calls per month attributable to the rank lift.
Top-3 grid coverage
▲ 63%from 8% at week zero
Headline metric
+62 calls per month in 8 weeks
“Switched from a $1,400 agency. Phone was ringing in three weeks, not six months.”
The math
At a $1,200 average emergency job, an extra 62 calls per month at her typical close rate clears $26,000 a month in new revenue. Maporio Pro for 2 locations runs $398 a month.
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