Mario V. - Mario's Trattoria
Rank 14 -> rank 3 in 9 weeks
The problem
Family-run trattoria with a line out the door on weekends. 1,200 reviews at 4.7 stars. Ranking 14th for 'italian restaurant brooklyn'. Chain restaurants with worse food and fewer reviews were eating the lunch search.
The audit moment
Audit flagged inconsistent hours (Sunday brunch sometimes posted, sometimes not), no posts in 7 months, no menu photos uploaded since 2024, and an old phone number listed in 6 directories.
What we shipped
- Added recurring weekly hours + special holiday hours through year-end
- Replied to 89 backlogged reviews in Mario's voice (paste 5 sample replies, voice locked)
- Posted weekly menu specials, wine spotlights, and family photos
- Refreshed 35 dish photos and pinned the top 5 to the listing
- NAP-fixed 6 directories where the old kitchen number was still live
The result
By week 9 rank climbed from 14 to a 3-average across the grid. Lunch covers rose ~22%. Mario reports 'people I have never seen before' commenting on his review replies when they walk in.
Average map-pack rank
▼ 11from 14 at week zero
Headline metric
Rank 14 -> rank 3 in 9 weeks
“Replies sounded like me, not a robot. People started reading them out loud at the bar. Two months in we cracked the top three.”
The math
Average diner lifetime value at the trattoria is $280 (4 visits + 1 referral). At ~40 extra new diners per month, that is $11,200 in new lifetime value monthly. Maporio Starter runs $99/month.
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